Thursday, March 11, 2010

Getting a struggle google

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Getting a struggle google. But how do you improve your position on Google? There are so many companies out there claiming to know how to get you to number one on Google. However, even Google does not promise this so how can these companies make such strong statements. Google is constantly updating itself to ensure that its search function returns relevant results to the end user, ensuring fairness and impartiality. After years of research and extensive testing the fundamentals for improving your businesses position on Google come down to three main principles.


With recent reports highlighting that Google receives 39 billion page views every month, this is an online marketing channel that can't be ignored by any business in today's market. This is especially true in the property market where it is estimated that over 80% of customers start their new homes search online, with the addition of the anticipated Google property search set to put further emphasis on the agent's compatibility with search engines.

But how do you improve your position on Google? There are so many companies out there claiming to know how to get you to number one on Google. However, even Google does not promise this so how can these companies make such strong statements. Google is constantly updating itself to ensure that its search function returns relevant results to the end user, ensuring fairness and impartiality. After years of research and extensive testing the fundamentals for improving your businesses position on Google come down to three main principles.

The first thing to consider is understanding and researching what customers in your local area are searching for on Google. Most search companies and business fail at this point as they spend thousands of pounds updating their websites to include keywords that customers are not searching for and that all their competitors are targeting. A prime example of this is adding the word property to your website; how many customers actually search for property on Google? This is a commonly used word in the industry but most consumers talk about homes and houses so their search habits are likely to reflect this. Like any marketing activity doing your research upfront can be the difference between failure and success.

Once you understand what your potential customers are searching for, the second step for improving your search position is adding these keywords to your website. This is known as 'on page optimisation' and it an important and time consuming part of search engine work. Where many businesses go wrong is by trying to add too many search words to a page on the website. This is known as keyword stuffing and it will actually compromise your search rankings rather than improve them. If you compare this to an offline technique it would be similar to trying to promote twenty different products/services on one advert. Not only will you confuse potential customers, but the editor of the publication is likely to complain about the content and refuse to include the advert. Google acts in a similar way by removing pages from its database, which in turn stops them from being indexed.

The final principle for improving your search position is around building lots of inbound links into your website. This part of SEO is seen as the most important by most online marketing agencies. These links are the online equivalent of getting customer and supplier testimonials and they are seen as a stamp of approval. The more stamps of approvals you have the higher your page rank as Google feels that website owners would only link to sites that are relevant for their users and include good content. Links can be built at a local level and at a national level using online press and social media sites.

We all forget that Google is just a robot that is built to follow a series of logical steps. When it visits a website, it is not like a human as it can't work around spelling mistakes or misused content. Our job as online businesses is to make sure that when Google visits our website it is easy to follow, includes all the relevant keywords in the right places and has lots of good quality inbound links. This must be done at no expense to the customer journey on our websites and if we follow these easy steps, then we will go a long way to improving our search positions, which ultimately will lead to more people visiting our online offering. Getting a struggle google.

One Response so far

  1. Angin says:

    hi very interesting article thank you

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